The Birth of Korean Cool
How One Nation Is Conquering the World Through Pop CultureBook - 2014
"Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring ... reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned mini-skirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"-- Provided by publisher.
Publisher: New York : Picador, c2014.
Edition: 1st ed.
Branch Call Number: 306.095 HON
Characteristics: 267 p. ; 21 cm.
Alternative Title: Korean cool : how one nation is conquering the world through pop culture