The Medium Is the Massage

The Medium Is the Massage

An Inventory of Effects

Book - 1996
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First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.
Publisher: San Francisco, CA : HardWired, c1996.
ISBN: 9781888869026
Branch Call Number: 302.2 MCL
Characteristics: 159 p. : ill. ; 18 cm.
Additional Contributors: Fiore, Quentin
Agel, Jerome


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Aug 31, 2020

The medium is the MESSAGE ... NOT massage

Apr 13, 2015

Canadian-born philosopher, Marshall McLuhan (born in Edmonton, Alberta, 1911) was a highly-influential media analyst whose research into communication theory was (and, is) viewed as being one of the major cornerstones in this particular field of study during the 1960s.

It's certainly of no real surprise that with the eventual arrival of the internet, interest in McLuhan's work and perspective has been renewed.

In "The Medium Is The Massage", McLuhan (who coined the phrase "global village") worked in collaboration with graphic designer, Quentin Fiore whose images, throughout this book, punctuate the writer's text.

Below are several quotes of McLuhan's, taken directly from this book which was written in 1967.

- The Hydrogen bomb is history's exclamation point.

- All media works us over, completely.

- Today too many people know too much about each other.

- The television generation is a grim bunch.

- Today's world does not incline a child to grow up.

In 1980, at the age of 69, Marshall McLuhan died quietly in his bed from a stroke.


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