Demographics of Consumer DemandBook - 2012
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Publisher: Amityville, N.Y. : New Strategist Publications, c2012.
Edition: 9th ed.
Branch Call Number: 658.42 BES REF
Characteristics: xiii, 795 p. : ill. ; 27 cm.