Natural Prophets

Natural Prophets

From Health Foods to Whole Foods--how the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

Book - 2014
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Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
Publisher: Emmaus, Penn. : Rodale, c2014.
ISBN: 9781623361792
Characteristics: xv, 304 p. ; 24 cm.


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