Real Influence

Real Influence

Persuade Without Pushing and Gain Without Giving in

Book - 2012
Average Rating:
Rate this:
While much of Dale Carnegie's 1930s wisdom still rings true, it reflects a very different age. Today we live in a more sophisticated and less trusting world, where good intentions are rarely assumed, manipulative tactics are readily detected, and persuasion efforts are suspect. This makes influencing much more difficult. In this post-pushing, post-selling world, influence can no longer be viewed as something you do to someone to get what you want. In fact, real influence isn't even about what you want--it's about forging strong connections by focusing on other people's viewpoints, giving before asking for anything, and striving for win-win outcomes. The authors show why this kind of "connected" influence is the secret to achieving not only short-term gains, but long-term success, and provide a blueprint for getting buy-in, agreement, and enduring loyalty from anyone by using authentic communication, empathy, and engagement.--From publisher description.
Publisher: New York : American Management Association, c2012.
ISBN: 9780814420157
Branch Call Number: 658.2 GOU
Characteristics: x, 258 p.; 24 cm.
Additional Contributors: Ullmen, John B. 1966-


From the critics

Community Activity


Add a Comment

Dec 23, 2016

This is a fantastic book on influencing others. The key is focusing on how to make the transaction or experience meaning full for them, not how to get them to do what you want.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at TSCPL

To Top