A real snore fest. While the subject is intriguing, the writing is extremely dull and unengaging. It is evident from the first page that Issenberg is a journalist, as he adopts a journalist tone that, while is perfect for a news article/magazine story, gets annoying after a few pages. The writing is also extremely confusing: I had no idea, most of the time, what era the chapter was set in, and too many people were introduced only to be tossed aside a few lines later.
As a political campaign and data junkie, this overview of the history of data in (American) campaigns was fascinating.
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