The Victory Lab

The Victory Lab

The Secret Science of Winning Campaigns

Book - 2012
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"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
Publisher: New York : Crown, 2012.
ISBN: 9780307954794
030795479X
Branch Call Number: 324.7 ISS
Characteristics: 357 p. ; 25 cm.

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Jakedesnake
Nov 22, 2016

A real snore fest. While the subject is intriguing, the writing is extremely dull and unengaging. It is evident from the first page that Issenberg is a journalist, as he adopts a journalist tone that, while is perfect for a news article/magazine story, gets annoying after a few pages. The writing is also extremely confusing: I had no idea, most of the time, what era the chapter was set in, and too many people were introduced only to be tossed aside a few lines later.

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Lauren31
Jul 05, 2013

As a political campaign and data junkie, this overview of the history of data in (American) campaigns was fascinating.

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